Transform Creative Operations from Bottleneck to Business Driver
Learn how Wayfair streamlined thousands of creative requests and launched hundreds of projects monthly—with a custom Airtable system designed by Rudd Consulting.
Is Your Creative Team Ready to Scale?
Wayfair’s Creative & Marketing teams handle thousands of monthly requests across brands, workstreams, and channels. Their legacy ticketing system lacked the visibility and automation needed to keep up. Bottlenecks slowed execution. Teams couldn’t track or prioritize efficiently. A better system wasn’t a nice-to-have—it was essential.
High-performing creative teams need efficient operations to thrive. Yet many organizations struggle with disconnected workflows, manual processes, and limited visibility that slow down creative work and limit strategic impact.
If you're facing challenges with managing requests, tracking projects, balancing workloads, or reporting on performance, it's time for a strategic transformation. Building a high-volume creative team that consistently delivers quality work requires more than talented individuals—it demands robust operational systems.
Teams handling thousands of requests monthly, like Wayfair's, need systems that support rather than hinder their creative output.
High-performing creative teams need efficient operations to thrive. Yet many organizations struggle with disconnected workflows, manual processes, and limited visibility that slow down creative work and limit strategic impact.
If you're facing challenges with managing requests, tracking projects, balancing workloads, or reporting on performance, it's time for a strategic transformation. Building a high-volume creative team that consistently delivers quality work requires more than talented individuals—it demands robust operational systems.
Teams handling thousands of requests monthly, like Wayfair's, need systems that support rather than hinder their creative output.
Our Approach: Building Your Ideal Creative Workflow
We believe successful Creative Operations transformation starts with understanding your unique needs. Our process includes:
Discovery & Analysis: We work with your team to understand current workflows, pain points, tools (including AI considerations), and goals.
Process Design: We map existing processes and design optimized workflows that clarify roles and identify automation opportunities.
Tailored Solution Implementation: We create scalable request systems that capture all necessary information upfront, reducing back-and-forth and ensuring projects start correctly. Using flexible platforms like Airtable, we build custom systems with intelligent intake forms, automated project structures, and role-specific dashboards.
Training & Refinement: We provide visibility into project status, team capacity, and key performance metrics. Through careful implementation and thorough training, we ensure your team feels confident using the new system.
Discovery & Analysis: We work with your team to understand current workflows, pain points, tools (including AI considerations), and goals.
Process Design: We map existing processes and design optimized workflows that clarify roles and identify automation opportunities.
Tailored Solution Implementation: We create scalable request systems that capture all necessary information upfront, reducing back-and-forth and ensuring projects start correctly. Using flexible platforms like Airtable, we build custom systems with intelligent intake forms, automated project structures, and role-specific dashboards.
Training & Refinement: We provide visibility into project status, team capacity, and key performance metrics. Through careful implementation and thorough training, we ensure your team feels confident using the new system.
Case Study: Wayfair's Creative Ops Evolution
The Challenge
Wayfair's creative teams managed thousands of requests monthly across multiple brands. Their existing system made tracking projects difficult and lacked the clarity needed for effective collaboration, creating bottlenecks and making it challenging to support their high-volume team.
Wayfair's creative teams managed thousands of requests monthly across multiple brands. Their existing system made tracking projects difficult and lacked the clarity needed for effective collaboration, creating bottlenecks and making it challenging to support their high-volume team.
Our Partnership
We worked closely with Wayfair to reimagine their operational flow, building a custom Airtable system that:
We worked closely with Wayfair to reimagine their operational flow, building a custom Airtable system that:
- Creates intelligent intake forms that capture complete information upfront
- Automatically generates detailed projects from initial requests
- Provides role-specific dashboards giving each team member exactly what they need
- Enables real-time visibility into team capacity and project status
The Outcome
The new system streamlined operations and gave Wayfair's creative team significant efficiency gains. Stakeholders gained clear visibility into projects, and the team now has robust data for better decision-making and continued growth.
The new system streamlined operations and gave Wayfair's creative team significant efficiency gains. Stakeholders gained clear visibility into projects, and the team now has robust data for better decision-making and continued growth.
Your Partner in Creative Efficiency
Rudd Consulting brings expertise in Creative Operations and workflow optimization. We understand the unique challenges creative teams face in today's fast-paced environment.
We combine strategic thinking with practical implementation skills, focusing on building people-centered solutions that deliver measurable results. Choose Rudd Consulting to transform your creative operations into a powerful engine for growth.
Ready to learn more? Book a call with our CEO, Jen Rudd
We combine strategic thinking with practical implementation skills, focusing on building people-centered solutions that deliver measurable results. Choose Rudd Consulting to transform your creative operations into a powerful engine for growth.
Ready to learn more? Book a call with our CEO, Jen Rudd
